Blockbuster testing $18 DVD monthly rental fee
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Blockbuster Inc., the No. 1 U.S. home video rental company, has began advertising and testing online a fee of $18 for unlimited monthly rental of DVDs -- a $3 increase from its current price, a spokeswoman said on Wednesday.
The test began on Monday and does not necessarily mean the Dallas-based company plans to adopt the new price, Blockbuster spokeswoman Jeri Anne Thomas said.
"We are a retail company, we test a lot of things," Thomas said. "We are testing $17.99, that is one of several tests."
Thomas said customers who respond are informed that the Internet ads are part of a test, and are charged only $14.99, the current monthly subscription price for Blockbuster's unlimited rental plan that allows customers to take out three DVDs at a time.
The new price, if adopted, would bring Blockbuster's fees in line with those of rival Netflix Inc., and would effectively mute a costly price war between the two companies that began last year when Blockbuster launched its own online service.
Netflix, which pioneered online DVD rental, dominates the market with more than 3 million subscribers to Blockbuster's 750,000.
Blockbuster shares were down 8 cents to $9.83 in Wednesday afternoon trade on the New York Stock Exchange. Blockbuster has traded between $6.50 and $16.15 in the past year.
Shares of Netflix were up 7 percent, or $1, to $15.48 on Nasdaq on Wednesday. Over the past year, Netflix shares have traded between $8.91 and $36.57.
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Donnie Hoover
www.cheap-dvds-advisor.com
Your One Stop Source For Cheap DVDS !!
DVD Reviews
Blockbuster Inc., the No. 1 U.S. home video rental company, has began advertising and testing online a fee of $18 for unlimited monthly rental of DVDs -- a $3 increase from its current price, a spokeswoman said on Wednesday.
The test began on Monday and does not necessarily mean the Dallas-based company plans to adopt the new price, Blockbuster spokeswoman Jeri Anne Thomas said.
"We are a retail company, we test a lot of things," Thomas said. "We are testing $17.99, that is one of several tests."
Thomas said customers who respond are informed that the Internet ads are part of a test, and are charged only $14.99, the current monthly subscription price for Blockbuster's unlimited rental plan that allows customers to take out three DVDs at a time.
The new price, if adopted, would bring Blockbuster's fees in line with those of rival Netflix Inc., and would effectively mute a costly price war between the two companies that began last year when Blockbuster launched its own online service.
Netflix, which pioneered online DVD rental, dominates the market with more than 3 million subscribers to Blockbuster's 750,000.
Blockbuster shares were down 8 cents to $9.83 in Wednesday afternoon trade on the New York Stock Exchange. Blockbuster has traded between $6.50 and $16.15 in the past year.
Shares of Netflix were up 7 percent, or $1, to $15.48 on Nasdaq on Wednesday. Over the past year, Netflix shares have traded between $8.91 and $36.57.
To read the rest of the article Click Here
Talk to ya soon,
Donnie Hoover
www.cheap-dvds-advisor.com
Your One Stop Source For Cheap DVDS !!
DVD Reviews
posted by Cheap DVDs Guy at 7:21 PM
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