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Sunday, June 26, 2005

DVD piracy epidemic exposed by Batman

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Film piracy on DVDs is at "epidemic proportions" with the latest figures showing a 41 per cent rise in the number of such movies seized this year.

A DVD of Batman Begins, which was released last Friday, was confiscated by trading standards officers in central London on Saturday morning. A cinema customer had filmed it with a camcorder the previous night.

Such events are not rare. Despite attempts to crack down on piracy, poor quality copies of most blockbusters are available within hours of opening at the cinema, the Federation Against Copyright Theft (Fact) said yesterday.

Last year, three million pirate DVDs were confiscated - five per cent of the estimated 60 million sold in 2004.

Around 680,000 were seized in the first three months of this year, a 41 per cent rise on the same period in 2004.

Raymond Leinster, the director general of Fact and a former officer in the organised crime branch of the Police Service of Northern Ireland, said piracy did not just harm the film and DVD industry; it helped fund paedophile rings, drug and gun dealing and human trafficking.

"If we are carrying out surveillance or raids on DVD pirates, we nearly always discover that these criminals are involved in a multitude of other illegal and unsavoury activities of which the sale of DVDs is merely the most public," he said.

The e-bay online auction site and file sharing computer software gave pirates more opportunities to sell counterfeit movies, he told the Trading Standards Institute conference in Brighton. Mr Leinster said fewer pirate DVDs were being imported from the Far East. Instead, criminals in this country were producing them using relatively cheap equipment.

Batman Begins, Madagascar, Millions, and Mr and Mrs Smith are among the most popular pirate films this month. Star Wars: Revenge Of The Sith is another big seller in car boot sales and pubs.

Film studios have narrowed the gap between movies being released in America and the rest of the world in an attempt to curb piracy.

A few years ago film-goers had to wait six months to see the latest American releases. But today the gap is often a couple of weeks. The most eagerly anticipated films are released on the same day across the world.

Films also appear on DVD more quickly. The gap between a cinema and DVD release is now usually four months.

As a result, 90 per cent of pirate DVDs are filmed from the back of cinemas using camcorders, usually on a movie's opening day.

The picture quality is often poor, while coughs and sweet rustling can sometimes be heard on the soundtrack.

Simon Hewlett, of 20th Century Fox, said the DVD pirate industry was worth up to £750 million in Britain. More than a quarter of people admitted to having seen or bought at least one pirate movie.

"Ninety per cent of films do not make a profit at the cinema," he said. "The industry needs home entertainment to make a profit."

Most pirate DVDs were made by professional gangs, he added. "The distribution skills of pirates are almost as efficient as those of Marks & Spencer," he said.

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DVD Reviews

DVD Game Premiums Provide Product Placement Opportunities for Marketers, High Value to Consumers

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The latest quarterly report from DVDmarketer.com puts a new spin on the popular board game/toy category of DVD Games. The report explores the applications of DVD Games as branded marketing and activation mechanisms. It includes the results of a nationally representative consumer survey and a poll of promotion marketers as well as frameworks for building promotional DVD Game concepts. The full study is available for free at: http://www.dvdmarketer.com

The consumer survey found that a majority of consumers place a high value on DVD Games given as promotional marketing items. 59% of responding consumers would value a promotional DVD Game as much as or more than free music downloads, CD-ROM Games or free DVD rentals. However, awareness of DVD Games was low among promotion marketers. Nearly 60% of polled marketers had never seen or experienced a DVD Game.

“Entertainment marketers are missing out on a powerful partnership activation tool with DVD Games. Product placement in video games is becoming very popular, and branded DVD Games share a key benefit with video game placement: the audience viewing the integrated brand impressions is far more captive than multitasking-prone television audiences,” said Brian Ring, President of DVDmarketer.com. “Product placement in video games is also getting expensive to do; building a custom branded DVD Game is actually more cost effective than most people think.”

The Report also features an interview with Chris Pizzurro, Vice President of Multimedia Marketing at Turner Broadcasting Sales. Topics covered include online gaming & partnership activation, product placement & integration, and the untapped interactive potential of DVD.

This is the latest in a series of free research reports published by DVDmarketer.com on the world of digital video. DVDmarketer.com provides a unique perspective by combining its broad understanding of the digital video advertising landscape with specific knowledge of exploiting DVD technology for alternative advertising and integrated marketing purposes.

This and all previous DVDmarketer.com research reports are available for free downloading at http://www.dvdmarketer.com. Contact e-mail protected from spam bots for more information.

About DVDmarketer.com LLC
DVDmarketer.com is a market research publisher focused on the digital video marketing landscape. In partnership with Comchoice, the company delivers high-impact marketing solutions by exploiting the consumer popularity of DVD and DVD Games. Marketers can activate, amplify, and extend any existing initiative with a custom DVD marketing program that’s interactive, innovative and integrated.

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DVD Reviews

The DVD: democratizing video distribution

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For aspiring Stanley Kubricks — or "Super-sized" Morgan Spurlocks — digital technology and DVDs have become the great equalizer.

Anyone with a bright idea, a camera and a little luck can wind up with a consumer review of his or her movie "posted on Amazon.com, right next to Roger Ebert's," as one filmmaker put it.

In this era of revelation and very public soul-baring — "Running With Scissors," Augusten Burroughs' raunchy memoir of his youth, and "The Kiss," Kathryn Harrison's tale of a four-year affair with her father, are literary examples — the DVD offers people with personal stories to tell a potentially lucrative niche in which to do it.

"Digital video cameras have spawned a whole generation of do-it-yourself filmmakers," said Darren Stein, 33, co-director of "Put the Camera on Me," the story of growing up gay and Jewish in an Encino cul-de-sac, which comes out on DVD July 12 from Wellspring. "The system has been democratized — you don't have to be David Lynch to tell your story."

Shot with cameras that cost as little as $500 and edited on home computers, these movies often gain exposure through the film festival route. If a project is accepted, it might catch the attention of independent distribution companies such as Wellspring and ThinkFilm or subsidiaries of major studios such as Fox Searchlight and Sony Pictures Classics.

Even if a theatrical release returns only minimal revenues, the risk is low because the cost is, too.

DVDs offer niche material another alternative and occasionally even spur a theatrical release. Lions Gate Entertainment signed Tyler Perry ("Diary of a Mad Black Woman") to a film deal after seeing how well self-distributed DVDs of his plays sold on his website. Robert Greenwald's "Outfoxed: Rupert Murdoch's War on Journalism" opened in theaters two weeks after it landed successfully online.

On July 26 Kirby Dick's "Chain Camera," which consists of 16 video diaries shot by students at Los Feliz's John Marshall High School, is making its home entertainment debut. This year's Oscar-winning documentary "Born Into Brothels: Calcutta's Red Light Kids" comes out Sept. 1 on DVD. In it, filmmakers Zana Briski and Ross Kauffman ask children of prostitutes to record their surroundings, giving them a sense of purpose and possibility. Such a move would have been impossible before the late 1990s, the filmmakers concede, when cheaper portable digital equipment came into its own.

The $8,000 "Put the Camera on Me," which Stein directed with childhood chum Adam Shell, follows on the heels of last month's DVD debut of the critically acclaimed "Tarnation," also released by Wellspring. In it, Jonathan Caouette creates a portrait of a dysfunctional American family through a psychedelic mélange of snapshots, Super 8 home movies, answering-machine messages, and snippets of pop culture. Bringing the audience inside his head, the director's goal, required only $218 — the cost of videotape and photocopies. (That sum, however, rose to $500,000 after the visual quality was upgraded and rights were cleared for "Tarnation's" theatrical release.)

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DVD Reviews

"Jaws (Widescreen 30th Anniversary Edition)" DVD Review

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"You're gonna need a bigger boat." It's one of those infinitely quotable lines from a big time Hollywood summer blockbuster. But this isn't just any big time Hollywood summer blockbuster. This is "Jaws", the movie that originated the concept of big time Hollywood summer blockbusters. It's appropriate then that 30 years later as the summer box office slumps and home video earnings rise that we're reviewing this movie on DVD, a DVD loaded with extras and special features.

Something's stalking swimmers off the sleepy New England village of Amity Island. It's big and white and has a whole lot of teeth. Cue ominous chello music composed by John Williams. If you don't know the story, you've probably been living under a rock your whole life. "Jaws" is one of the highest grossing films. In the summer of 1975 - before studios ever thought that releasing all their big budget action films when kids our out of school was a good idea - MCA (now Universal) decided to take a chance with a movie by a relative unknown filmmaker by the name of Steven Spielberg. Their gamble paid off in spades. "Jaws" went on to invade people's nightmares and do its best to keep people off the beach.

I've only seen this movie once before, back when I was much too young. Still, with the movie edited for TV, I spent most of the time watching between my fingers. This is one hell of a scary movie. It kept me off the beach for more than 20 years, and after seeing the full theatrical version, I'm banking on keeping dry for another 20 years. On its 30th anniversary, "Jaws" still packs a punch, even after years of watching slasher movies and suspense thrillers. It's a timeless classic. We all know "Jaws" is a good movie. But it's the features that really sell this collection.

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Donnie Hoover

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DVD Reviews

Friday, June 10, 2005

Toshiba starts the ball rolling on HD DVD technology

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Japanese electronic manufacturer Toshiba is said to be heading up a team that will begin a mass production of high-definition DVDs, as the battle to develop a new format for next-generation recordable discs continues.

Reports are suggesting that Toshiba and three other Japanese firms are working to mass produce HD DVD-Rs using existing DVD production methods.

At the center of the process is an organic dye developed by Toshiba, Mitsubishi Kagaku Media and Hayashibara Biochemical Laboratories. Until recently, the dyes being used on current DVD-R discs have failed to work with the narrow wavelengths of blue lasers that are needed to put data onto high-definition DVDs. The new dye has apparently overcome these hurdles - it is said to be more sensitive than previous ones and is strong enough to withstand several replays.

Optical-disc makers Hitachi Maxell and Mitsubishi Kagaku are reported to be marketing the HD DVD-Rs next spring to coincide with the release of Toshiba's HD DVD recorders and PCs with built-in HD DVD writable drives.

Despite recent rumors of a truce, Toshiba and rival Sony, which says its own Blu-Ray discs may be ready by the end of the year, are producing separate technologies in a bid to claim pole position in the future market of DVDs. Sony claims its Blu-ray discs can hold 27 gigabytes of data, compared to Toshiba's 15, while promoters of the HD DVD say Toshiba's method will cost less to manufacture than its rival.

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DVD Reviews

Police Confiscate Teen 'Fight Night' DVD

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Arkansas police have confiscated a DVD featuring boxing and girls mud wrestling at a teenage drinking party.

Rogers police have released a clip of what they say is a professionally directed and edited DVD called "Fight Night."

It shows Rogers High School students wearing red boxing gloves fighting in a makeshift ring.

Portions also show girls boxing and mud wrestling.

Authorities are trying to track down the organizers of the May 6 party.

About 200 students paid the $10 dollars admission fee to attend the party.

The DVDs also sold for $10 each.

Officials said they don't plan to charge the students on the tape. However, the organizer will likely face charges.

Police apparently responded to a noise complaint at the location on the night of the party, but said they didn't see any fighting or underage drinking.

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DVD Reviews

Monday, June 06, 2005

50 Cent Sues Czar Entertainment Over "Real" 50 Cent DVD

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50 Cent has filed a lawsuit against three video production companies, claiming they used footage from one of his interviews without honoring their agreement in the The Original 50 Cent DVD.

According to the lawsuit, Fiddy did a free interview with Jimmy Henchmen's Czar Entertainment Inc. about the Brooklyn thug, Kelvin Martin, who terrorized local drug dealers in the ‘80s. Kelvin was known back in the day as "50 Cent" and his legendary juxes inspired the rapper to take on the moniker.

The interview was intended to be for the video series Infamous Times. In return, Czar agreed to make a donation towards Martin's family or the G-Unity Foundation, Jackson's charity. Czar Entertainment never made the donation and the interview wasn't used for Infamous Times, but for a DVD called The Original 50 Cent: The True Story of the Legend Who Inspired the Biggest Name in Rap.

In addition to Czar Entertainment, Vision Plant Pictures and Premo Pictures are also being sued.

50 Cent is seeking a court order preventing the three video production companies from selling the DVD, in addition to unspecified damages and profits from the DVD.

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DVD Reviews

Price cuts come earlier

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To discourage retailer returns and shore up sagging disc sales, studios are becoming speedier at reducing prices on new releases.

Until last year, studios commonly began offering retailers price breaks between 60 to 90 days after titles initially streeted. That represented accelerated re-pricing from even earlier times, when studios waited up to six months before helping retailers shave price points.

Now, retailers are being wooed with deals as soon as 30 days after DVD titles launch. And the price reductions come in various forms.

In many cases, distributors provide retailers with rebates of $5 per unit. Also, stores might knock down pricing first and then charge studios the difference between the original and reduced retail prices.

Primarily, studios are offering rebates to extend title shelf life or to curb product returns.

Titles winning recent 30-day rebate treatment are said to include DreamWorks Home Entertainment's Shrek 2 and Shark Tale, 20th Century Fox Home Entertainment's Sideways and Buena Vista Home Entertainment's The Incredibles. Ditto on Universal Studios Home Entertainment's dual packs for Two Brothers, Thunderbirds and Shaun of the Dead, with stores selling Two Brothers/Thunderbirds and Shaun of the Dead/Dawn of the Dead in two-for-one fashion at about $20 apiece.

Retailers seem to appreciate the pricing relief, but they question whether studios are working unnecessarily hard to manage pricing.

"Why even come out at a higher price in the first place, when you're just going to re-price it 30 or 45 days later?" asked one buyer. "Over the short term, it's always good for the public. People can buy at a cheaper price, but in the long-term will it devalue the product?"

Ted Engen, president of the Video Buyers Group, applauded the trend as a way of reducing returns.

"So far, the studios have been easing into this," Engen said. "It makes sense. I hate shipping [returns] back and forth. There is all the paperwork."

Some rentailers believe studios are re-pricing at a more rapid rate in order to eat into video stores' previously-viewed sell-through activities.

Sales of used DVD copies might account for up to one-fourth of video stores' revenue. Typically, rentailers start selling previously-viewed rental copies about four months after the titles' initially street.

"Consumers now can buy new what you could be selling used," said Todd Zaganiacz, owner of Massachusetts' Video Zone and president of the National Entertainment Buying Group. "If they're re-pricing after 30 days, people might just wait. [There could be] erosion of the previously-viewed market."

Still, Zaganiacz thinks the studios are smart in their current pricing tactics. He suspects that after 30 days, stores are working to return 90% to 95% of what they haven't already sold.

"The majority of a DVD title's sales happen in the first 14 days of its release," he added. "How do you get those people who didn't buy [during that time]? It can't be priced too high."

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DVD Reviews

Shrek 2 DVDs subject of lawsuit

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A proposed class-action lawsuit, filed in federal court in Los Angeles today, seeks unspecified damages from DreamWorks Animation for allegedly misleading stockholders about prospects for sales of Shrek 2 DVDs.

The suit follows the recent high-profile miscue by studio execs regarding projections for disc sales of the animated sequel, which hit stores in late 2004. DreamWorks had said in a January filing that the title had sold 37 million units worldwide, but by March, the studio said the number actually was 33.7 million.

Analysts believe DreamWorks underestimated how many units might be returned unsold by retailers. But the shareholder suit suggests the studio's actions amounted to "materially false and misleading statements."

"We believe the suit is completely without merit," DreamWorks spokesman Bob Feldman said.

The suit was filed by New York law firm Abbey Gardy. In seeking damages, its filing notes DreamWorks shares fell $4.45, or 12%, to $32.05 following the reporting of disappointing first-earnings.

News of the legal action circulated during late session marketing trading, with DreamWorks shares closing down 35¢, or 1%, at $29.75 on the day.

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Wednesday, June 01, 2005

How DreamWorks misjudged DVD sales of its monster hit

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Last November, DreamWorks Animation Chief Executive Jeffrey Katzenberg power-talked his way through the flashy Beverly Hills eatery Spago at an event to promote the DVD release of his company's hit "Shrek 2." Flanked by the animated film's superstar voices, Mike Myers and Eddie Murphy, Mr. Katzenberg was on a mission to make "Shrek 2" as big a smash on DVD as it had been in theaters.

It worked -- for a while. The "Shrek 2" DVD made a killing over the holiday season, and DreamWorks put out a statement about the records it had broken in the important DVD market, now the most profitable piece of the movie business.

But Mr. Katzenberg's enthusiasm ran ahead of itself. Earlier this year, DreamWorks got a shock as retailers started returning millions of unsold copies of the DVD. The Glendale, Calif.-based animation studio dropped a bombshell on May 10 when it disclosed the news. In just its second quarter since becoming a public company, DreamWorks fell short of earnings forecasts by 25 percent and its stock tumbled as Wall Street wondered why the mistake wasn't disclosed sooner.

The miscalculation by DreamWorks, a company founded by some of the biggest names in Hollywood, highlights how the fast-changing DVD market has become increasingly difficult for studios to navigate.

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DVD Reviews

Ultimate James Dean collection on DVD

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“The Complete James Dean Collection”

James Dean came and went in the blink of an eye, but Warner Bros. is milking his brief career in a yearlong 50th anniversary celebration. This trio of two-disc sets has all three of the films in which Dean starred in quick succession before his death in a car crash in September 1955.

The John Steinbeck adaptation “East of Eden,” appearing for the first time on DVD, stars Dean as a defiant youth competing with his brother for the attentions of their callous dad. “Rebel Without a Cause,” previously available in a single-disc release, stars Dean and Natalie Wood in one of Hollywood’s classic tales of disenfranchised youth. “Giant,” included in its previously released DVD set, co-stars Elizabeth Taylor and Rock Hudson in an epic soap opera about a Texas oil clan.

Each film is accompanied by commentary from critics or people associated with the movies, and the sets include retrospective documentaries, behind-the-scenes featurettes and other background material. DVD boxed set, $69.92; two-disc sets, $26.99 each. (Warner Bros.)

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